Cameo sells birthday shoutouts from celebrities. Vetted filters your inbox so only serious people get through.
What Cameo does
Cameo is the household name in paid creator interactions. Celebrities record personalized video messages for fans — birthday shoutouts, pep talks, roasts. They've expanded into paid DMs ($1–$2,500), live video calls, and business endorsements. With 40,000+ celebrities and over $310M paid to talent, Cameo dominates the entertainment side of paid messaging. Their take rate is 25–30%.
How Vetted is different
Vetted isn't entertainment — it's infrastructure for professionals. There are no video recordings, no shoutouts, no fan interactions. Vetted is for people who get too many LinkedIn DMs, cold emails, and intro requests. You set a price, share a link, and let money filter the noise. The people who pay through Vetted aren't fans — they're founders, operators, and professionals with genuine business questions. And you reply from your existing email, not through an app.
Feature comparison
| Feature | Vetted | Cameo |
|---|---|---|
| Use case | Professional inbox filtering | Celebrity fan interactions |
| Response format | Email reply | Recorded video / DMs / calls |
| Platform | Email-native, no app | App required |
| Platform fee | 10% | 25–30% |
| Who sends | Professionals with business questions | Fans wanting personal interactions |
| Expert effort | Reply to an email | Record a video or type in-app |
| Reply guarantee | Full refund if no reply in 7 days | No firm guarantee |
Where Cameo wins
Where Vetted wins
The bottom line
Cameo and Vetted serve completely different markets. If you're a celebrity monetizing your fame, Cameo is the right tool. If you're a professional drowning in LinkedIn DMs and cold emails, Vetted filters the noise and pays you for the signal.